Protesters gather outside Liberty Mutual headquarters in Boston against mascot
Boston, Massachusetts, United States · Oct 25, 2026
Is it still on?
NOIt was a one-day action on Oct 25.
Last report · checked
The Tea in three lines
- Why they are protesting
- People are protesting because they dislike Liberty Mutual's new yellow puppet mascot, Liberty Biberty.
- What they want
- Demonstrators are demanding that Liberty Mutual pull its television advertisements featuring the Liberty Biberty mascot.
- What changed
- Oct 27: Media reports detailed the peaceful demonstration held outside Liberty Mutual's headquarters.
Both sides
What protesters want
- Pull the Liberty Biberty advertisements
- Get rid of the Liberty Biberty mascot
What authorities say
Liberty Mutual did not respond to multiple requests for comment.5
The full story
On Sunday, October 25, 2026, several dozen demonstrators gathered outside the global headquarters of Liberty Mutual Insurance in downtown Boston, Massachusetts. Organised by a social media creator, the protest aimed to voice opposition to the company's new yellow puppet mascot, Liberty Biberty, featured in recent television and social media advertisements. Participants chanted slogans, wore themed shirts, and displayed handmade signs calling for the removal of the mascot. One counter-protester dressed to represent the character also attended. The gathering remained peaceful and was streamed online by the organizer. According to reports, Liberty Mutual did not respond to requests for comment.
Timeline
More like this
Parents and students rally against school closures in Evanston
Evanston, United States · Oct 26
Parents and students protested against proposed school closures and alleged fund mismanagement ahead of a school board meeting.
- education
- local civic
2 sources · 70% sure ·
Residents protest proposed Google data center at Hermantown City Council meeting
Hermantown, United States · Oct 26
Residents opposed a proposed Google data center and criticized the city council for scheduling a vote ahead of a related court hearing.
- environment
- local civic
3 sources · 80% sure ·
Utah Residents Protest Data Centers at Planning Commission Meeting in Provo
Provo, United States · Oct 20
Residents opposed proposed zoning ordinance changes allowing new data centers due to concerns over heavy water and electricity demands.
- environment
- infrastructure
- local civic
3 sources · 65% sure ·
Protests in Austin over parking dispute near HBCU
Austin, United States · since Oct 14
Locals and students are protesting after a homeowner told university students not to park outside her house and insulted their school.
- local civic
- housing
3 sources · 80% sure ·